Head of Marketing

February 2, 2021
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About the role (Head of Marketing)

  • Drive strategy of online and offline user acquisition
  • Develop and strengthen the brand strategy and brand positioning
  • Oversee the strategy for social media channels: Instagram, Twitter, Tiktok, Youtube, etc. 
  • Oversee and lead the marketing team (social media, performance marketing, content marketing, offline marketing)
  • Perform competitive research to better understand our market position 
  • Increase customer acquisition volume while staying within budget
  • Leverage analytics tools to track, monitor, and determine campaign optimization tactics and insights
  • Drive creativity and innovation across performance marketing channels
  • Be comfortable with a hands-on environment that involves supporting end to end campaign execution


  • 5+ years of generalist marketing experience, preferably in a fast-paced oriented environment
  • Bachelor's degree in Marketing, Business or similar, and a demonstrated ability in quantitative fields
  • Strong business acumen; structured thinker with project management skills and attention to detail
  • Experience managing marketing strategy and campaign development
  • Strong oral and written communication skills and the ability to bring to life the Jago brand in a way
  • A strong customer-centric mindset - you are always thinking about how our customers interact with the brand
  • The ability to take the initiative in a constantly-changing work environment

About Jago

At Jago we’re electrifying convenience. We do this through a fleet of fully-electric mobile carts that go around the city and serve fresh, quality beverages to wherever our customers are. These carts are owned and operated by what we call Jagoans who not only know how to brew coffee but can teach you whatever you want to know about coffee. Our aim is to bring a cafe-like experience to you, whether you’re at work or stuck at home. 


We’re a startup based in Jakarta, Indonesia and it’s where our product and service is available. We’re a small team of engineers, designers, operations, marketing, baristas, and product. We’re passionate about quality coffee beverages and about empowering the micro-entrepeneurs of Indonesia by giving them tools and knowledge to provide the best products and hospitality to consumers around the nation.